Effective Date: January 1st, 2025

Revyn Media ("we", "us", or "our") operates the Revyn Engine software platform ("Service"), a software-as-a-service (SaaS) offering designed to assist businesses in managing marketing, communications, and customer relationships. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with Alberta’s Personal Information Protection Act (PIPA) and other applicable privacy laws, including the federal Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL).

By using the Service, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect two types of information:

A. Personal Information

This includes any information that identifies you as an individual. We may collect:

- Name

- Email address

- Phone number

- Business name and address

- Billing and payment information

- Login credentials

- Client or customer contact details (if you are uploading or syncing CRM data)

- Communications with us

B. Non-Personal or Technical Information

We may also collect anonymous or aggregated data through:

- Cookies and similar technologies

- Web beacons

- Tracking pixels (e.g., Meta Pixel, Google Ads Pixel)

- Device type, browser, and IP address

- Usage statistics and log data

2. How We Collect Information

We collect information in the following ways:

- When you sign up for or use the Service

- When you complete online forms or interact with customer support

- When you provide explicit consent to receive SMS communications through online forms or other opt-in methods. By opting in, you agree to receive text messages that may include:

-Transactional and informational updates (such as appointment reminders, confirmations, or account notifications)

-Marketing and promotional messages (such as special offers, updates, or announcements)
-Message frequency may vary. Message and data rates may apply. You can opt out at any time by replying STOP, or reply HELP for assistance.

- Through third-party integrations (e.g., Lead Connector, Google Analytics)

- Automatically via cookies and tracking technologies embedded in the platform

3. How We Use Your Information

We may use your personal and non-personal information for the following purposes:

- To provide and improve the Service

- To set up and manage your user account

- To communicate with you about your account or services

- To send system alerts, service updates, and transactional messages

- To send marketing communications (only with your consent, per CASL)

- To analyze usage data and improve functionality

- To comply with legal obligations

4. Tracking Technologies and Analytics Tools

The Service uses technologies such as the following to monitor behavior, measure performance, and enable marketing features:

- Meta Pixel (Facebook Pixel) – Tracks visitor actions to enable targeted advertising.

- Google Analytics – Gathers usage data to help us improve the platform experience.

- Google Ads Pixel – Assists in campaign optimization and conversion tracking.

- Lead Connector – Enables marketing automation, email, and SMS communications.

These tools may collect data such as IP addresses, browser types, device identifiers, and site usage patterns. You may opt out of certain types of tracking (see Section 8).

5. Sharing and Disclosure of Personal Information

We do not sell, rent, or share your personal information — including phone numbers, mobile numbers, or email addresses — for profit or for unrelated marketing purposes.

We may disclose information to third parties only in the following situations:

- Service Providers: We use trusted third-party providers to support operations such as hosting, analytics, communications (including SMS delivery), and billing. These providers are only permitted to use your information as necessary to perform services on our behalf.

- Legal Requirements: When required by law, court order, or governmental request.

- Business Transfers: If Revyn Media is involved in a sale, merger, or acquisition, user information may be transferred as part of that transaction, consistent with applicable data protection laws.

- Consent: With your explicit permission or direction.

Your SMS consent will not be shared, sold, or transferred to any third parties for their own marketing or promotional use.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Upon termination of your account, we will securely delete or anonymize your data, except as required for legal or compliance purposes.

7. Your Rights and Choices

Under Alberta’s PIPA and other applicable laws, you have the right to:

- Access your personal information

- Request corrections or updates

- Withdraw consent (subject to contractual or legal limitations)

- Request deletion of your data (where permitted)

You can exercise these rights by contacting us at the details in Section 11.

8. Cookies and Opt-Out Options

You may manage cookies and tracking settings through your browser. You can also opt out of specific tools here:

- Google Analytics: https://tools.google.com/dlpage/gaoptout

- Meta Ads Preferences: https://www.facebook.com/ads/preferences/

Please note that disabling cookies or opting out of tracking may impact the functionality of the Service.

9. Security

We implement reasonable technical, physical, and administrative safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no data transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. CASL Compliance

We comply with Canada’s Anti-Spam Legislation (CASL). You will only receive marketing communications if you have provided express or implied consent. You can unsubscribe from emails at any time by clicking the "unsubscribe" link or contacting us directly. You can unsubscribe from SMS communications at any time by replying STOP.

Transactional or service-related communications are not subject to unsubscribe requests.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Revyn Media
Sole Proprietor: Nathaniel Hunt
Email: [email protected]
Location: Alberta, Canada

12. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes, we will provide notice via the platform or by email. Your continued use of the Service after such changes constitutes acceptance of the revised policy.